5 Tactics To Grow 30% In 2 Months / Case Study – TECHCRUNCH

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If you want to increase your website’s volume of natural search or social media traffic, this article tells you 4 different SEO best practices that come from the real-life example with Neil Patel’s TIPS!

What Is The Problem?/How Did Neil’s Consultancy Solve It?

What Is The Neil Strategy?

His approach to increasing TechCrunch’s inbound traffic relied on the use of a number of different white-hat SEO best practices.

As described below, his efforts was focused on duplicate content concerns, indexing issues, on-page optimization, network leverage and social media marketing.

What Are The Techniques To Increase Traffic?

Let’s look at these techniques in depth:

Eliminate Duplicate Content

The first issue that Neil and his team encountered was a high number of duplicate pages as reported by the company’s Google Webmaster Tools account.

Because this could prevent key pages from being indexed and ranked correctly in the natural search results, they took the following actions to minimize the number of duplicate results reported:

  • In many cases, Google was automatically pulling the site’s slogan in place of each page’s meta description. Because this was resulting in duplication issues, we created unique meta description tags for each page on the site.
  • By removing the word “TechCrunch” from internal page titles, we were able to help each page appear more unique to the search engine spiders.
  • By adding “no-follow” tags to unimportant page types (including tag pages, category pages and individual comment pages), Neil and his team were able to minimize instances of duplicate content detection, while at the same time optimizing the use of the site’s crawl budget.

Ensure Proper Site Indexing

In addition to uncovering instances of duplicate content that could be hampering TechCrunch’s inability to rank well in the natural search results, he and his team also determined that the search engines weren’t properly indexing all the pages on the site.

As a result, TechCrunch was missing several vital opportunities to be listed in the search results pages, which we remedied with the following actions:

  • They created the appropriate XML sitemap files that would instruct the search engines on how to properly index the TechCrunch website.
  • Neil implemented previously missing pagination guidelines that assist the search engines in determining how to handle both series of pages and single pages that can be reached by multiple URLs. These changes will help boost site indexing and reduce the number of internal duplicate content items detected.
  • Neil added “related post” links to each page of content on the site. Not only did this improve site indexing, it increased visitor engagement by providing readers with further articles of interest.
  • The team utilized the full TechCrunch network in order to drive links back to the TechCrunch site itself, improving internal Page Rank through the flow of authority between inbound links.

Also, Neil and his friends created a series of guidelines for TechCrunch staff writers to follow that help them to understand the importance of creating internal links between content pages, as well as how to do so effectively.

Going forward, this will enable the TechCrunch team to avoid future indexing issues on their own.

Optimize On-Page Code

Because SEO best practices change from time to time, one of our first priorities on the TechCrunch site was to ensure that all on-page optimization met current quality standards.

The following are just a few of the elements we addressed as a part of this strategy:

  • The title tags on all internal pages were optimized to provide valuable, keyword rich information to both website visitors and search engine spiders.
  • <h1> headline tags were added to internal pages to give target keywords prominence.
  • Optimized image ALT tags and file name attributions were added to internal content pictures wherever possible.
  • Eternal links to high-value, highly relevant content sources wherever possible to maximize the SEO power of link blending.

Leverage Network Assets

As a single part of a much larger network, Neil’s team and he found that TechCrunch wasn’t properly leveraging the authority of the Crunchbase network and its related properties.

Because of this, their remediation efforts in this stage focused on harnessing the authority from these related websites through the use of the following actions:

  • The first step here was to create inbound links pointing to the following properties in the CrunchBase network: Crunchgear, TechCrunch Europe, MobileCrunch, TechCrunch Enterprise and Gilmore Gang.
  • The optimization efforts also made use of TechCrunch’s international websites, increasing the amount of page authority flowing back to the company’s main property.
  • In addition, Neil utilized the company profiles stored on the CrunchBase website in order to link to relevant posts on the TechCrunch website.

Given TechCrunch’s web-savvy viewer base, extending the company’s existing social media marketing campaigns was an easy way to generate additional backlinks and traffic.

By focusing on both on-site and intra-network activities, Neil was able to effectively boost TechCrunch’s social media presence through the use of the following tactics:

  • By reorganizing the site’s social media share buttons; he was able to control the specific sites on which users shared TechCrunch content.

This enabled them to emphasize the networks they wanted traffic from – not the ones we were already receiving traffic from.

  • In addition, they worked with social influencers on popular social networks to encourage them to “vote up” TechCrunch content.

As a result, Neil was able to control how articles were seeded on these sites, resulting in maximum exposure and inbound traffic.

  • His team built relationships with top social media contributors on sites like Digg and Reddit that resulted in power users submitting TechCrunch content.

This increased social proof for TechCrunch articles and allowed us to leverage the audience members these top users had cultivated and drive traffic back to TechCrunch.

LESSONS LEARNED

Keep in mind that the goal of a good SEO and social media marketing campaign shouldn’t just be traffic – it should be overall revenue!

While high rankings and tons of visitors are great, you’ve wasted your time and energy if this traffic isn’t putting more money into your pocket.

These are all techniques for you to struggle to make the leap from website optimization to boosting conversion rate.

Source:  Michael Arrington.

“Neil has advised TechCrunch for more than two years and been an important part of the growth of the TechCrunch Network by helping us implement SEO best practices. Search engines have grown to be responsible for 1/3 of all TechCrunch traffic, so Neil’s support is critical to our business.”

Author: popupsmart

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