77 Proven Tactics to Drive Traffic to Your Website
This sounds like an obvious step, but you actually need to set up your social accounts if you want them to drive traffic.
The rule of thirds (Image source: Orbitmedia.com)
Here are the essentials to complete across whichever platform you choose:
- Fully complete your profile (don’t forget to link to your site) and your business pages (Facebook and LinkedIn).
- Promote your blog content.
- Be sure to share interesting content (follow the rule of thirds).
- Post when your audience is online.
- Talk with your audience.
In terms of which platform you should be on, depends on your audience.
The best social media platform is the platform where your audience hangs out.
This will be very dependent on your audience and the platform you are on.
According to Post Planner, here are the best times to post on social media:
|Social Network||Best Day||Best Time|
Oh, and don’t forget to make it easy for people to share your content on social media.
(Pssst, if you are reading this on desktop, just look to the left.)
An example of social share buttons we use on all blog posts at Kinsta
These improve your online exposure since users find pages and posts they enjoy, then share them on social media sites.
The easiest way is to set up a Netzender.com social media plugin for your site.
Wouldn’t it be great to get more click-throughs on social media?
Well, the answer may be in using a social media calendar.
This type of calendar helps you to understand:
- Why your audience shares (or doesn’t share) your content.
- Which types of content people prefer.
What’s more, it also stops you from over sharing the same type of stuff too often and allows you to plan on sharing content you know works.
It doesn’t take long to set up your calendar, a spreadsheet will do the trick:
An example of a content calendar you can use to promote blog posts
This simple addition to your social media strategy can help you improve shares and get traffic back to your blog.
Head over to the Post Planner blog to grab a free social media calendar template.
A great tactic for improving the amount of traffic you get from social media is to spy on your competitors. See what they are doing that is working, and then try and replicate it.
Here’s a couple of social media competitor analysis tools to use:
Want a super quick social competitive analysis plan?
Use a tool like Sprout Social to see what your competitors are doing:
Competitor research using Social Sprout
Then think about things like:
- What keywords are they using?
- Who are they following?
- What social networks are they on?
- How big is their audience?
- How often do they post?
Have a look at each of their social profiles. What do they do well, and what don’t they do well?
Look for things like:
- Are they posting relevant and up-to-date content?
- Do they have good or bad customer service?
- Are there spelling mistakes?
- What kind of images are they using?
- Are they using unique angles to promote themselves?
Social media is a never-ending stream of content so monitor what your competitors are doing (some of the tools mentioned above can help).
Check out how to leverage LinkedIn to grow your site traffic, how to take advantage of Facebook and Twitter for your marketing.
Armed with this information, you’ll be able to hopefully see gaps where you can do something effective on social media to get traffic to your site.
Social Media can be a great way of promoting content to your audience.
The only problem is that it can take hours out of your day, especially if you are posting a lot of content.
Take for instance promoting new blog posts. You’ve got to add the title, a social sharing image and a link to the new post to each of your social accounts. And that’s for every post.
Remembering to update all your social feeds like this when you publish a new blog post can be a time suck.
Not if you use this Zapier Zap to automatically Tweet your new Netzender.com p
Use Zapier to automatically post new blog posts
This is only scratching the surface of what you can do. Head over to Zapier to check over 100 different ways you can automate social media.
While on the subject of automation, you can use a tool like Buffer to schedule your posts in advance and automatically post them to your channels:
Use Buffer to schedule and publish social posts
Alongside posting your content, Buffer can also suggest the best time to post. Nice, isn’t it?
Quuu Promote is a paid tool that can drive traffic by promoting your content automatically to the right audience.
Quuu Promote can help you generate lots of social shares
So how does Quuu Promote work?
In a nutshell:
- You create a social media post (with a link to your content).
- Quuu puts this in front of people in your niche who have signed up to get suggestions from Quuu.
- Some of these people may share it on their social profiles.
- You earn more traffic.
Lots of people use Twitter, in fact roughly 46% of Twitter users log into the platform every single day:
Daily social media usage statistics (HubSpot.com)
If you aren’t promoting your blog on Twitter, how will anyone know about your content? Driving traffic to your blog can be almost as important as the writing itself.
If you use Twitter effectively, it can drive tons of traffic back to your website. But just tweeting the title of your blog post now and then with a link back to your site won’t work.
You need to do better than that.
Here are some ways to increase your website’s traffic using Twitter:
Before you even get started, you need to pick the right Twitter handle, profile photo, and header image. For Twitter to be an effective traffic generating machine, you need to be proactive.
Did you know: the average lifespan of one tweet is just 18 minutes:
Average lifespan of a tweet (Image source: Moz.com)
And with over 7,000 new tweets being sent every second, to get any meaningful return from your Twitter, you need a plan.
Here are some Twitter marketing tips to try out:
- Use short attention-grabbing tweets.
- Add a quote from the post you’re promoting.
- Add statistics.
- Use #Hashtags & @mentions.
- Retweet any mentioned content.
- Ask for a retweet.
- Use images.
- Try asking a question (related to your topic).
Don’t forget, you can also harness the power of Twitter Ads…
Promoted Tweets (aka Sponsored Tweets) are standard Tweets, except they’re paid for by advertisers attempting to increase their Twitter reach and/or engagement.
They are pretty easy to spot as they have a ‘promoted’ label beneath them:
An example of a promoted tweet
Promoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.
Go here to get started running Twitter Ads.
Facebook has 2.41 billion monthly active users:
Monthly active users on Facebook (Image source: HubSpot.com)
It continues to be the top dog of social media sites.
Used correctly, this power can be leveraged into a powerful marketing tool for your business or website.
Let’s dive in: