Why Humanizing Your Brand With a First Name Will Resonate With Customers


Increasingly prevalent in recent years, first-name brands help give companies and their products more authentic, human identities. If not already, the customer of the future may soon find herself asking Alexa to place a pizza order with Dom or for Erica to schedule her monthly loan payment to Marcus. Oscar, Casper, Lucy, Otto, Lola, Dave, Clara, Lily, TED. The presumed strategy these young brands all share: introduce yourself to customers on a first name basis, and you’ll immediately be viewed as a more personable, approachable and trustworthy partner.

Posted by nearwow 537 days ago in Business  |  adweek.com

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