This SEO Strategy Helped Hootsuite Double Its Traffic - Search Engine Journal

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Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again.

Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy.

Aside from that, they also had a host of technical liabilities that prevented them from performing well in search – until SEO expert Zak Ramdani came on board and turned it all around.

Ramdani, the Great SEO Owl at Hootsuite, joined SEJ Think Tank on July 26 to discuss how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.

Here is a recap of the webinar he gave.

Posted by nearwow 36 days ago in Tech  |  searchenginejournal.com
 

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