Content Creation Workflows: Why You Need One and How to Build It | Process Street

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But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant!



Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. There is significant value which can be unearthed through an effective content strategy.



One of the simplest ways to improve your approach is to implement a documented content creation workflow.



It may increase the time you spend on a single piece of content or decrease it depending on your current process, but it could also prove to boost the effectiveness of your content by huge margins.



A blog post which is optimized for Google can bring you hundreds or thousands of hits every month. A post which is not optimized may be read by 10% of your email list and then disappear into the void.



Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself.



Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. In the space of 1 year. The new workflow has given us the consistency to keep breaking those numbers.



In this Process Street post, I’m going to explain to you:




  • What our content creation workflow looked like when we had a small team


  • What our scaled up content creation workflow looks like now


  • How you can build a content creation workflow like ours


  • The Process Street templates you can use to structure your new workflows



Content creation workflows for small teams

Posted by nearwow 29 days ago in Social  |  process.st
 

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