Top Of The Mind Recall Definition | Top Of The Mind Recall Meaning - The Economic Times

Image of Top Of The Mind Recall Definition | Top Of The Mind Recall Meaning - The Economic Times
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Top of the mind recall usually means the consumer is more aware, and hopefully, buys more of the product than alternative products when faced with a vast array of similar products.

Definition: The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest 'top of the mind recall' with the consumer. Top of the mind recall usually means the consumer is more aware, and hopefully, buys more of the product than alternative products when faced with a vast array of similar products.

Such products or brands have every possibility of lasting longer in the market place, giving the company a long revenue stream from it. A high top of the mind recall also helps in brand extensions. Every campaign by a client and advertising agency aims to create the top of the mind recall in consumers. Once recall is established, it's usually less expensive to advertise the product.

Posted by topo 1139 days ago in Social  |  indiatimes.com
 

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