Ads That Defy Stereotypes Also Perform Better, New Research Shows

The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers. In 2018, Kantar devised its "Unstereotype Metric" to...

Ads That Defy Stereotypes Also Perform Better, New Research Shows
A Black woman in a red headscarf, large green necklace and shirt with geometric patterns stands in front of orange closed metal doors.Unilever's Dove brand and Getty teamed to launch a more inclusive collection of stock photos of women. Dove and Getty

By Stephen Lepitak

1 second ago

The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers.

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