Amazon, Apple and Google are most valuable global brands, report reveals
Tech companies dominated the 2021 Kantar BrandZ 2021 ranking.
It’s been a record-breaking year for companies in the Kantar BrandZ 2021 Most Valuable Global Brands ranking, despite the unprecedented economic downturn brought on by the pandemic. Kantar reports 42% overall BrandZ growth for the top 100 brands—$2.1 trillion dollars over the past year—and a growth rate 4.5 times the average over the past 15 years.
The tech sector dominated, as tech companies took seven of the top 10 spots on the list. Amazon, whose value rose 64% to $648 billion, held on to the No. 1 spot. Apple, up 74% to $612 billion, and Google, rising 42% to $458 billion, came in second and third. Rounding out the top 10 are Microsoft, Tencent, Facebook, Alibaba, Visa, McDonald's and Mastercard.