Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

Apple's Identifier for Advertisers (IDFA) ad-tracking protocol will premiere "in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14," the company said on Wednesday. Released ahead of International Data Privacy Day, an awareness event...

Apple Marks Data Privacy Day With a Nod to Coming Ad Tracker Changes

With IDFA updates due ‘in early spring,’ the iPhone maker continues to shrug off Facebook’s ire

Photo of a lock and the Apple logo

The shift to an opt-in system for IDFA could have sweeping implications for marketers and publishers. Getty Images

Apple’s Identifier for Advertisers (IDFA) ad-tracking protocol will premiere “in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14,” the company said on Wednesday.

What's Your Reaction?

like
0
dislike
0
love
0
funny
0
angry
0
sad
0
wow
0