Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

LONDON--There's usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke. It's become somewhat of a lockdown ritual since I've been working from home--which...

Coca-Cola Uses Music, Dance and Color to Capture the Feeling of Opening a Can

Energetic ad by Wieden+Kennedy London features a new track from Tyler, The Creator

Coca-Cola's latest ad campaign aims to show the "beyond words" experience of drinking Coke. Coca-Cola / Wieden+Kennedy London

By Sara Spary

47 mins ago

LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke.

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