Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

"Enthusiastic caution" may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program...

Experiential Marketing’s Reset Is Being Propelled By ‘Virtual Fatigue’

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Digital should be part of a balanced use of interactive screens as in-person events retake center stage

woman in a face shield presenting to an audienceAs more people are vaccinated for Covid-19, consumers’ pent-up demand for something physically social increases. Trent Joaquin/Getty Images

By David Kaplan

10 seconds ago

“Enthusiastic caution” may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program moving forward.

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