How Brand Purpose Makes Personal Values Professional

In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence. Fashion designer Phillip Lim, who worked with GoFundMe CMO Musa Tariq to create...

How Brand Purpose Makes Personal Values Professional

And the biggest mistakes brands make

According to GoFundMe CMO Musa Tariq, "Marketers are the most powerful people in the world right now." Adweek

By Lisa Lacy

50 seconds ago

In March 2021, fundraising platform GoFundMe launched the #StopAsianHate fund to support the Asian American and Pacific Islander (AAPI) community in the wake of ongoing violence.

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