How Pringles’ zombie escape broke rules in gaming and advertising

Grey London's creative directors tell the story behind their innovative campaign with Pringles and Xbox, in which a zombie escapes a game and breaks into the real world.

How Pringles’ zombie escape broke rules in gaming and advertising

Grey London's creative directors tell the story behind their innovative campaign with Pringles and Xbox, in which a zombie escapes a game and breaks into the real world.

by Pedro Rosa & Roberto Kilciauskas

Sign in to continue

Register

Limited free articles a month Free email bulletins

Register Now

Become a member

From £88 a quarter*

Full access to campaignlive.co.uk Exclusive event discounts Campaign magazine Plus lots more...

Subscribe now

Need to activate  your membership?