Keyword Gap Analysis & Consumer Buying Behavior

Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your...

Keyword Gap Analysis & Consumer Buying Behavior
Keyword Gap Analysis & Consumer Buying Behavior

Businesses exist because of customers. 

Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist. 

As a result, your marketing must factor in what influences consumer behavior. 

Marketing is so much more than creating a catchy phrase or jingle. You need to figure out how to meet your customers’ needs, what their values are, and speak to them in ways that they would want to engage to build a successful marketing campaign.

But what exactly is consumer behavior and why is it important to marketers? 

What is Consumer Behavior?

Source: Zillion Designs

Consumer behavior definition in marketing is the study of how people make purchasing decisions and understanding the reasons that affect their purchase, such as social or psychological factors. 

It is a study that uses data insights from surveys and reports to find the “whyâ€