Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discussed the future structure of the network, the challenge of losing talent to tech platforms, and, of course, was quizzed about Sir Martin Sorrell.

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

In a wide-ranging interview at Spikes Asia X Campaign, the WPP boss discussed the future structure of the network, the challenge of losing talent to tech platforms, and, of course, was quizzed about Sir Martin Sorrell.

by Jessica Goodfellow

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