More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years. That's according to a wide-ranging new survey...

More Than Half of Consumers Say the Pandemic Has Made AR More Important to Them

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A new study from Deloitte and Snap looks at how Covid accelerated the tech

Drawing on data from more than 15,000 respondents, the study represents one of the biggest recent efforts to quantify this shift. picture alliance/Getty Images

By Patrick Kulp

56 seconds ago

A surge of popularity in mixed reality during the pandemic could lead global investment in the technology to balloon from $12 billion in 2020 to $72.8 billion over the next three years.

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