NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen's top execs to run its measurement and impact...

NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

Kelly Abcarian arrives during a public ratings standoff between her current and former companies

At Nielsen, Abcarian was GM of the company’s advanced video advertising group. Ven Sherrod

By Jason Lynch

10 seconds ago

For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen’s top execs to run its measurement and impact group.

Jason Lynch

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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