Nick Emery to lead You & Mr Jones’ new media division

Former Mindshare CEO sets out to disrupt media buying by "putting brands in control."

Nick Emery to lead You & Mr Jones’ new media division

You & Mr Jones, the global brandtech group, is launching a new media division that will be led by former Mindshare CEO Nick Emery.

Jones, who was ousted from the WPP agency last year amid controversy, is joining as founding partner of You & Mr Jones Media. The group is setting out to “disrupt media buying and selling” by giving control to brand marketers by empowering them to take control of their first-party data and media technology, while increasing transparency and speed.

Emery exited Mindshare in October 2020 following what WPP called “a clear breach of the company’s code of conduct.” It was later reported that the incident in question involved what has been called a “bathroom prank.”

At You & Mr Jones Media, Emery will have a $300 million war chest to build a new media model for brands, according to the company.

The new division comes amid a shakeup in the media industry. As traditional TV ratings deteriorate and the ad world grapples with transparency and historical processes, brands are looking to be more efficient and precise with their media spend.

You & Mr Jones Media will look to make new acquisitions and work closely with the company’s current technology platforms and investments like AI-driven media planning company Elsy and content personalization business Jivox.

“We will make media the most creative, trusted and dynamic business to work in across everything from Marvel to Amazon, WeChat to Pinduoduo and Discord to Shopify,” Emery said in a statement. “Media is a fantastic business to be in and I am delighted to be joining You & Mr Jones who have the rare ambition to make that happen and put clients back in control, making media as it should be, different, fun, inventive and a key source of client growth.”

You & Mr Jones was founded in 2015 by former Havas Global CEO David Jones, and boasts clients including Adidas, Facebook, Microsoft, PayPal, Intuit and Unilever.