Pain Point SEO: A Guide to Finding Your Buyer Keywords
Want to get traffic that converts in a few clicks? It’s important to revisit your current keyword strategy and take a look at pain point SEO. For marketers, pain points sometimes are not as straightforward as an awful migraine or...
Want to get traffic that converts in a few clicks? It’s important to revisit your current keyword strategy and take a look at pain point SEO.
For marketers, pain points sometimes are not as straightforward as an awful migraine or a bad hip that is aggravated by the weather.
In this article, we will go through what you can do to ensure youâ€™re creating more high-converting, end of funnel posts with a focus on customer pain points. And from pain point marketing show you how, you can drive traffic from the content back to your store.
Today we will be diving into the world of customer pain points and specifically how you can create SEO-driven content targeting these buyer keywords.
We will also be looking at an amazing case study that delivers results by marketing themselves as indispensable to
What are Customer Pain Points?
Real or perceived, pain points define a customer concern that they consciously bear and are actively seeking for a solution.
Like any problems, customer pain points can be diverse or in certain cases, the prospects might not even be aware of the pain point they are experiencing.
Subsequently, Pain Point Marketing focuses on these problems and promotes your merchandise or services as a unique solution.
In theory, it’s through customer pain points that you are able to discover your potential leads and map your content to your buyer journey.
To find them, you need to ask:
Here are the four most predominant pain points;Financial pain pointsâ€”Your prospects are concerned about the pricing of a product, solution, or current provider and may want an alternative affording them a lower cost.Convenience pain pointsâ€”potential customers could be seeking for enhanced internal processes or outsourcing options, for instance, through assigning leads to sales representatives if not, nurturing lower-priority leads.Productivity pain pointsâ€”in this case, prospects are looking for more efficient and time-saving solutions.Support pain pointsâ€”on account of this, prospects pursue improved responses and assurances at decisive moments of the customer journey or support after-sales.
At the onset, itâ€™s ideal to weigh where your solution plugs into the pain points in marketing categories.
Viewing these pain points in categories lets you think about how to position your company or product as a solution and the focus to highlight.
Let’s say, your target audience falls into the support pain point. This means that he or she is already familiar with the service, instead of selling your benefits to them, it would be better to talk about the 24/7 support available or constant updates that your product has.
Yet, as a marketer or blogger, you have to apply yourself more because most prospective customer concerns are layered and complex.
How Do You Identify Your Customer Pain Points?
Given youâ€™re now more aware of what pain points are, youâ€™ll need to piece together how to identify them definitively.
Even if a large proportion of your prospects are presumably coping with matching or almost identical pain points, the stimulus of these pain points ostensibly is as divergent as your clientele base.
For that reason, qualitative research is a key facet of distinguishing customer pain points.
Approach:Analyze your current customers as well as review social media platformsAssume the buyerâ€™s viewpoint and outline the customerâ€™s journeyUndertake a qualitative customer and sales market survey
Often, you may presume ideas concerning your customerâ€™s pain points, but then realize what alarms you regarding your merchandise, services, or website does nothing much to divulge the real problem.
So, pick the appropriate open-ended questions, encourage responses, and collate customer feedback.
Example Questions to Ask your customers in the researchâ€œWhat frustrates you regardingâ€¦?â€