Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

With all the dollars poured into developing new cars, one might think it counterintuitive for a car brand to advertise older, second-hand models. Nevertheless, used vehicles are the focus of Renault's latest brand ad. The spot by Publicis is...

Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad

Publicis evokes the romance of a bygone era with spot for refurbished models

By Sara Spary

3 seconds ago

With all the dollars poured into developing new cars, one might think it counterintuitive for a car brand to advertise older, second-hand models. Nevertheless, used vehicles are the focus of Renault’s latest brand ad.

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