T-Mobile claims its ad was banned from the Super Bowl

The NFL-themed commercial was rejected due to a protected rights deal with the NFL’s official telco sponsor, company says.

T-Mobile claims its ad was banned from the Super Bowl

T-Mobile claims one of its Super Bowl commercials starring Tom Brady and Rob Gronkowski was rejected due to a protected rights deal with the NFL’s official telco sponsor, Verizon.

The 60-second spot flashes back to a conversation between Tom Brady and Rob Gronkowski where Gronkowski is encouraging Brady to retire from football. But due to poor cell phone service, Brady interprets the conversation as Gronkowski encouraging him to go to Florida and to take him with him. Hence, how they both ended up on the Tampa Bay Buccanners, who will be taking on the Kansas City Chiefs in the Big Game this weekend.

While Verizon is not explicitly mentioned in the commercial, the assumption is Brady’s terrible cell service comes from T-Mobile’s biggest rival. T-Mobile is also referring to itself as #TheGOATin5G. Of course, referring to the phrase “greatest of all time.”