The McBride Sisters Built a Wine Brand in Their Own Way

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons. First, new businesses often fail. Second, co-founders Robin McBride and Andr?a McBride John are women of color operating...

The McBride Sisters Built a Wine Brand in Their Own Way

'The greatest function of diversity is innovation'

McBride Sisters Collection is the largest Black-owned wine company in the U.S. Adweek

By Paul Hiebert

5 hours ago

The fact that McBride Sisters Collection, a wine company founded in 2005, has achieved success is unlikely for a few reasons.

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Paul Hiebert

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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