The woman-made brand: the new model for marketing to women?

In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.

The woman-made brand: the new model for marketing to women?

In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.

by Jane Cunningham and Philippa Roberts

 campaign featuring Helena Bonham CarterBumble: campaign featuring Helena Bonham Carter

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