TikTok for Black Creatives Incubator Program to Choose 100 Creators, Musical Artists

TikTok Wednesday introduced TikTok for Black Creatives, a new incubator program aimed at investing in and supporting emerging Black creators and musical artists on its video creation platform. The three-month program will involve 100 Black creators and musical artists,...

TikTok for Black Creatives Incubator Program to Choose 100 Creators, Musical Artists

Black TikTok creators who meet the eligibility criteria can apply through Jan. 27 TikTok

By David Cohen

1 hour ago

TikTok Wednesday introduced TikTok for Black Creatives, a new incubator program aimed at investing in and supporting emerging Black creators and musical artists on its video creation platform.

The three-month program will involve 100 Black creators and musical artists, and it will include motivational town halls with successful Black entrepreneurs and celebrities, community building forums and educational events with TikTok executives.

TikTok teamed up with Macro, a multiplatform media company founded by CEO Charles D. King to represent the voice and perspectives of persons of color, on a grant to be used for educational resources, production equipment and other creative content development tools.

Macro will also advise TikTok on elements of the process including selecting speakers, programming content and professional and business building opportunities for creators.

Black TikTok creators who meet the eligibility criteria can apply through Jan. 27, with finalists to be announced in February.

Macro chief brand officer Stacey Walker King said in a statement, “We are thrilled to partner with TikTok to identify, uplift and support Black creators. The Black creator community on TikTok is at the forefront of driving culture and sparking trends, and Macro is proud to help amplify and showcase their immense talent.”

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