TV is marketers' biggest opportunity – and threat

As ISBA pushes ahead with its plans for a cross-media measurement system – despite the TV broadcasters' hesitancy – the head of its AV Steering Group encourages marketers to evolve how they see TV.

TV is marketers' biggest opportunity – and threat

As ISBA pushes ahead with its plans for a cross-media measurement system – despite the TV broadcasters' hesitancy – the head of its AV Steering Group encourages marketers to evolve how they see TV.

by Sam Taylor

 Pixabay.com)(Picture: Pixabay.com)

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