Watch: Pinterest CMO teaches brands about trends like 'rainbrows' and 'getaway cars'
Advertisers have a lot to learn about what's ahead in 2021 and Pinterest says it knows what's coming.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, Garett Sloane is joined by Pinterest chief marketing officer Andréa Mallard, who will look into the crystal ball that is Pinterest to interpret the trends for 2021 that only her platform can uncover.
Pinterest has become one of the vital internet platforms, with eyes on 459 million monthly users who come to the site to work on their most personal projects. Pinterest gets a read on trends as they emerge. In 2021, Pinterest predicts “getaway cars” are one way people are escaping online, planning to flee their COVID-quarantine fatigue. Pinterest has also picked up on fashion trends like “rainbrows,” while the latest foodie obsession is “epic charcuterie.”