Watch the newest commercials from DirecTV, Geico, Aha and more

A frustrated robot (that is trying to prove it’s not a robot) stars in the latest from Geico.

Watch the newest commercials from DirecTV, Geico, Aha and more

Today's TV Ad Highlights

Data provided by iSpot.tv

Off Season

Premiered on: College Football, ESPNU

Brand Overview for Last 30 Days

Impressions: 510,761,525 (23% of industry)

Est. TV Spend: $11,313,092 (30% of industry)

Interruption Rate: 2.01%

Attention Index: 108 (8% fewer interruptions than avg.)

 The One

Premiered on: NCIS, OXYGEN

Brand Overview for Last 30 Days

Impressions: 1,983,120,173 (10% of industry)

Est. TV Spend: $53,036,215 (31% of industry)

Interruption Rate: 1.76%

Attention Index: 98 (2% more interruptions than avg.)

Too Many Robot Tests

Premiered on: Mom, FX

Brand Overview for Last 30 Days

Impressions: 5,783,788,330 (24% of industry)

Est. TV Spend: $95,456,033 (27% of industry)

Interruption Rate: 2.62%

Attention Index: 97 (3% more interruptions than avg.)

 Can I Get An AHA?

Premiered on: black-ish, Freeform

Brand Overview for Last 30 Days

Impressions: 114,873,798 (35% of industry)

Est. TV Spend: $962,600 (37% of industry)

Interruption Rate: 1.69%

Attention Index: 111 (11% fewer interruptions than avg.)

 A Proper Gift

Premiered on: First Take, ESPN2

Brand Overview for Last 30 Days

Impressions: 53,029,899 (1% of industry)

Est. TV Spend: $380,749 (1% of industry)

Interruption Rate: 1.42%

Attention Index: 97 (3% more interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.