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Facebook has “an open conversation on privacy” with an employee named Rochelle, who works on the social network’s privacy team.

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Today's TV Ad Highlights

Data provided by iSpot.tv

Save the Night

Premiered on: NHL Hockey, TNT

Brand Overview for Last 30 Days

Impressions: 302,273 (<1% of industry)

Est. TV Spend: $905 (<1% of industry)

Interruption Rate: 0.92%

Attention Index: 130 (30% fewer interruptions than avg.)

Free Copy of Free Guy

Premiered on: Impractical Jokers, truTV

Brand Overview for Last 30 Days

Impressions: 54,851,704 (<1% of industry)

Est. TV Spend: $383,826 (<1% of industry)

Interruption Rate: 2.24%

Attention Index: 100 (0% fewer interruptions than avg.)

The Talk Network

Premiered on: Lone Star Law, Animal Planet

Brand Overview for Last 30 Days

Impressions: 3,689,532,860 (28% of industry)

Est. TV Spend: $44,044,203 (29% of industry)

Interruption Rate: 1.95%

Attention Index: 106 (6% fewer interruptions than avg.)

The Fear Is Calling

Premiered on: Family Feud, MyNetworkTV

Brand Overview for Last 30 Days

Impressions: 50,675,199 (5% of industry)

Est. TV Spend: $17,285 (<1% of industry)

Interruption Rate: 3.83%

Attention Index: 96 (4% more interruptions than avg.)

 Rochelle

Premiered on: The ReidOut, MSNBC

Brand Overview for Last 30 Days

Impressions: 663,195,539 (34% of industry)

Est. TV Spend: $4,428,382 (36% of industry)

Interruption Rate: 1.99%

Attention Index: 110 (10% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.