Watch the newest commercials from Wayfair, Uncommon Goods, MassMutual and more

The NHL’s Alexander Ovechkin and Nicklas Bäckström star in the latest from MassMutual.

Watch the newest commercials from Wayfair, Uncommon Goods, MassMutual and more

Today's TV Ad Highlights

Data provided by iSpot.tv

 The Way It Always Was

Premiered on: Shipping Wars, A&E

Brand Overview for Last 30 Days

Impressions: 981,288,247 (11% of industry)

Est. TV Spend: $6,826,933 (10% of industry)

Interruption Rate: 1.53%

Attention Index: 108 (8% fewer interruptions than avg.)

Duos

Premiered on: NHL Tonight, NHL

Brand Overview for Last 30 Days

Impressions: 63,666,152 (2% of industry)

Est. TV Spend: $1,488,690 (5% of industry)

Interruption Rate: 1.85%

Attention Index: 97 (3% more interruptions than avg.)

Life Insurance So Good You Might Wish You Didn't Have It

Premiered on: South Park, Comedy Central

Brand Overview for Last 30 Days

Impressions: 56,898,283 (2% of industry)

Est. TV Spend: $424,224 (1% of industry)

Interruption Rate: 1.86%

Attention Index: 95 (5% more interruptions than avg.)

New Seasons, New Gear

Premiered on: PAW Patrol, Nick Jr.

Brand Overview for Last 30 Days

Impressions: 447,301,934 (23% of industry)

Est. TV Spend: $1,870,046 (9% of industry)

Interruption Rate: 1.12%

Attention Index: 109 (9% fewer interruptions than avg.)

 Recipe

Premiered on: The Crocodile Hunter, Animal Planet

Brand Overview for Last 30 Days

Impressions: 3,211,482 (<1% of industry)

Est. TV Spend: $7,185 (<1% of industry)

Interruption Rate: 0.47%

Attention Index: 113 (13% fewer interruptions than avg.)

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.