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Today's TV Ad Highlights

Data provided by iSpot.tv

Best Of

Premiered on: Keyshawn, JWill and Zubin, ESPN2

Brand Overview for Last 30 Days

Impressions: 5,097,488 (1% of industry)

Est. TV Spend: $90,854 (3% of industry)

Interruption Rate: 2.40%

Attention Index: 97 (3% more interruptions than avg.)

Dad

Premiered on: Red Dawn, TNT

Brand Overview for Last 30 Days

Impressions: 462,509,260 (10% of industry)

Est. TV Spend: $3,342,352 (14% of industry)

Interruption Rate: 1.53%

Attention Index: 98 (2% more interruptions than avg.)

Happy Place

Premiered on: NCIS: Los Angeles, USA Network

Brand Overview for Last 30 Days

Impressions: 60,454,722 (<1% of industry)

Est. TV Spend: $2,050,817 (2% of industry)

Interruption Rate: 0.84%

Attention Index: 98 (2% more interruptions than avg.)

 Network Mission

Premiered on: Jimmy Kimmel Live!, ABC

Brand Overview for Last 30 Days

Impressions: 1,946,200,033 (18% of industry)

Est. TV Spend: $35,052,799 (35% of industry)

Interruption Rate: 1.74%

Attention Index: 98 (2% more interruptions than avg.)

Get Back Out There

Premiered on: For the Love of Knives, History Channel

Brand Overview for Last 30 Days

Impressions: 135,413,783 (5% of industry)

Est. TV Spend: $442,612 (2% of industry)

Interruption Rate: 2.08%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.