Watch the newest commercials on TV from Toyota, H&M, Abbott and more

H&M hypes its summer 2021 sustainable swimwear collection.  

Watch the newest commercials on TV from Toyota, H&M, Abbott and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

In a spot keyed to the Olympics and Paralympics, Toyota encourages us all to “Start your impossible,” per the tagline. H&M hypes its summer 2021 sustainable swimwear collection. And Abbott, the medical device and healthcare company, wants you to “get together with confidence” by using its BinaxNOW COVID-19 self-test.

Today's TV Ad Highlights

Data provided by iSpot.tv

 It Could Be You

Premiered on: Return to Rio, Olympic Channel

Brand Overview for Last 30 Days

Impressions: 2,156,613,176 (8% of industry)

Est. TV Spend: $9,764,331 (6% of industry)

Interruption Rate: 2.37%

Attention Index: 98 (2% more interruptions than avg.)

Paloma Elsesser's Summer in H&M Swimwear

Premiered on: The Parkers, BET

Brand Overview for Last 30 Days

Impressions: 202,213,850 (9% of industry)

Est. TV Spend: $1,019,177 (10% of industry)

Interruption Rate: 1.14%

Attention Index: 99 (1% more interruptions than avg.)

 $6.99

Premiered on: The Wendy Williams Show, FOX

Brand Overview for Last 30 Days

Impressions: 192,667,312 (1% of industry)

Est. TV Spend: $325,498 (<1% of industry)

Interruption Rate: 1.87%

Attention Index: 99 (1% more interruptions than avg.)

 What They Need

Premiered on: Good Morning Football, NFL Network

Brand Overview for Last 30 Days

Impressions: 91,817,842 (20% of industry)

Est. TV Spend: $455,248 (24% of industry)

Interruption Rate: 1.81%

Attention Index: 98 (2% more interruptions than avg.)

Get Together With Confidence

Premiered on: New Day With John Berman and Brianna Keilar, CNN

Brand Overview for Last 30 Days

Impressions: 611,940,691 (15% of industry)

Est. TV Spend: $2,099,738 (16% of industry)

Interruption Rate: 1.89%

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The rate at which the audience present at the beginning of your ad disengages with it before it ends.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.