Why The Time Is Now For A Real Conversation About Clean Beauty

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Why The Time Is Now For A Real Conversation About Clean Beauty
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At the core of beauty is a trove of information: Our hair, skin, and bodies can provide valuable insights to our health. Or the ways in which we talk about ourselves can illuminate the broader values of the culture around us. The ingredients we use in products highlight what we care about for bodies and the planet. And the rituals we perform tell a story about our needs—internal and external, mental and physical. 

We learn a lot about ourselves when we learn about beauty. It’s why the time felt so right to explore the intimate and intricate relationship between beauty and well-being. And we thought the most appropriate place to do so was through a new podcast, Clean Beauty School. 

Welcome to our new podcast, Clean Beauty School: Here's what you need to know.

Every Monday morning, we’ll drop new episodes. Each will dive into the complexities of beauty’s most pressing topics, guided by experts, and informed by personal experiences. The episodes focus on very specific subjects within beauty—like hair loss, fragrance, ingredient labels—ultimately so we can better understand what’s actually happening, the most recent research, and why we should care about it. Perhaps that's why Clean Beauty School resonated with us so deeply.

So why Clean Beauty School? Sure, “clean” is occasionally used in a way to scare you into buying products. It’s a word that sometimes even elicits eye rolls. But that’s not how I’ve come to understand the word, and that’s not the way it will be used here. 

Clean is a blank slate, one in which we can etch our own parameters of what aligns with our own values and standards of personal and environmental safety. Clean is not just identifying what’s missing (“no lists,” if you will), it’s also the assurance that what is present is it’s rightful place. Clean is about editing out what you don’t need in your life—ingredients, products, needless routines, bad advice, social media peer pressure—so you can create space for what serves you. That’s clean to us. 

Why a beauty podcast from mindbodgyreen? Allow me to explain.

And here at mindbodygreen, one of our most important pillars of beauty is that there is no product that can replace the simple act of taking care of yourself. That’s why this podcast will first and foremost be about just that: Taking care of yourself. 

See, when you look at beauty through the lens of well-being, you’ll see your skin and body for their purposes that are far greater than what they look like. (Although, looking and feeling your best isn't so bad either.) Your skin is a living, dynamic shield—protecting you daily. It’s one of your body's greatest communicators, giving you real time indicators of your internal health. It’s an organ that works to make you the healthiest version of yourself. Separating beauty from its foundation in well-being divorces it from it’s most vital context. 

As for your host (hi!), I’m thrilled to be starting this new adventure with you. We’re evolving mindbodygreen beauty in a way that I hope speaks to the times we’re in, as well as the importance of cultivating a modern beauty conversation that betters us, personally and as a whole. And this podcast should reflect that: What we chat about on here should feel real and relevant to you. So always reach out to me at alexandra@mindbodygreen.com for any thoughts on the topics we cover or how we can better speak to you. 

I care deeply about beauty. It’s my hope that you, too, will come to appreciate the ways that it can nurture you. 

Enjoy this episode! And don't forget to subscribe to our podcast on iTunes, Google Podcasts, or Spotify.

https://www.mindbodygreen.com/articles/mindbodygreens-new-podcast-clean-beauty-school

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