Wingstop’s X-rated Tweets turn heads, and Federer serves up Uniqlo pitch: Trending

This week’s marketing winners, losers and newsmakers

Wingstop’s X-rated Tweets turn heads, and Federer serves up Uniqlo pitch: Trending

Winner

MDC Partners gained ground this week by picking up two big-name travel clients at a time when consumer interest in the category is surging. The holding company’s Doner was named agency-of-record for Travelocity. Meanwhile, United Airlines tapped 72andSunny as its global creative agency partner.

Loser

NBC dropped the Golden Globes from its lineup next year. Many have criticised the Hollywood Foreign Press Association, the group behind the annual awards show, for its lack of diversity.

ICYMI

New CDC guidelines around removing masks are serendipitously timed to Pepsi’s recent ad, which celebrates the “sloppiness” of what’s to come after the pandemic. Read more about the campaign, and watch the commercial, in this story, which was among our most popular posts of the week based on reader engagement. 

Getting spicy

What won’t people do to connect during this pandemic? Wingstop both shocked and impressed Twitter this week when the quick service restaurant began outright flirting with a follower. The thread between Wingstop and Twitter user @kaykookiedough on Wednesday got spicy after the Twitter user, who also happens to be a user of OnlyFans, posted “wingstop ranch gotta have nut in it no way it’s just that good.” Wingstop came back with some one-liners that would no doubt make other brands blush. Although going against the typical brand social media rulebook, it scored with engagement. Wingstop’s tweet reading: “All you have to do is open your mouth” saw nearly 17,000 likes and influencers shared the conversation with their followers.