5 best email marketing tools for real estate businesses in 2025

Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long sales cycles, and managing relationships with both buyers and sellers simultaneously.

Email marketing addresses these challenges by enabling agents and brokerages to deliver personalized property listings, market updates, and timely follow-ups that keep prospects engaged throughout their home-buying or selling journey.

This post provides a comprehensive comparison of the best email marketing tools for real estate businesses, including detailed feature breakdowns, pricing information, and a structured guide to help you choose the right platform. We'll compare tools and share how HubSpot has successfully aided businesses like Avison Young, a global real estate advisor with over 5,000 employees, with increased CRM adoption from 23% to 90% in four months using its integrated email marketing and platform.

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Table of Contents

What is email marketing for real estate? Email Marketing Tools for Real Estate Comparison Table Best Email Marketing Software for Real Estate Businesses Benefits of Email Marketing Software for Real Estate 7 Important Features for Real Estate Email Marketing Software How to Choose an Email Marketing Tool for Real Estate (Step-by-Step) How to Create Email Marketing Campaigns for Real Estate Frequently Asked Questions Meet HubSpot, the Top Email Marketing Software for Real Estate Companies

What is email marketing for real estate?

Email marketing for real estate enables agents and brokerages to build relationships with prospective buyers, sellers, and past clients through targeted campaigns. Real estate email marketing automates property alerts, market updates, and nurture sequences that guide leads through extended decision-making processes while maintaining consistent touchpoints that drive referrals and repeat business.

Email Marketing Tools for Real Estate Comparison Table

Email Marketing Tool	Best For	Key Features	Pricing	Average Rating
HubSpot	Full-service real estate marketing with CRM integration	Drag-and-drop builder, property listing automation, lead scoring, CRM integration	Free plan available; Marketing Hub starts at $15/month	4.4/5
Mailchimp	Small agencies needing basic email campaigns	Template library, basic automation, audience segmentation	Free for up to 500 contacts; paid plans from $13/month	4.3/5
Constant Contact	Agents prioritizing ease of use and templates	Real estate-specific templates, list management, event marketing	Plans from $12/month	4.0/5
ActiveCampaign	Brokerages requiring advanced automation	Complex automation workflows, CRM features, lead scoring	Plans from $29/month	4.6/5
BombBomb	Video-focused real estate marketing	Video email integration, tracking analytics, mobile app	Plans from $33/month	4.5/5

Best Email Marketing Software for Real Estate Businesses

Selecting the right email marketing platform can transform how real estate professionals nurture leads and close deals. The following tools offer features specifically valuable for real estate workflows.

HubSpot

HubSpot is best for: Real estate agents and brokerages seeking comprehensive marketing automation with integrated CRM capabilities

Key HubSpot Features:

Smart Content & Personalization – HubSpot enables real estate professionals to deliver property recommendations based on client preferences, budget parameters, and location interests, ensuring every email feels personally curated rather than mass-distributed. Automated Lead Nurturing Workflows – The platform automates follow-up sequences for open house attendees, property inquiry responses, and buyer journey stages, allowing agents to maintain consistent contact without manual intervention. Integrated CRM & Deal Tracking – HubSpot connects email campaigns directly to contact records and deal pipelines, giving real estate teams visibility into which properties generate the most engagement and which clients are closest to making decisions.

HubSpot Pricing:

Free plan: Up to 2,000 email sends per month with basic CRM, forms, and email marketing Marketing Hub Starter: $15/month per seat Marketing Hub Professional: Starting at $890/month (includes 3 seats) Marketing Hub Enterprise: Starting at $3,600/month (includes 5 seats)

Learn more about HubSpot

Mailchimp

Best For: Independent agents and small real estate teams needing straightforward email campaigns with minimal setup

Key Mailchimp Features:

Pre-built Real Estate Templates – Mailchimp provides ready-to-use templates designed for property showcases, market updates, and open house announcements, reducing design time for busy agents. Basic Automation Sequences – The platform supports simple automated welcome series and follow-up emails for new leads, though workflows are less sophisticated than enterprise alternatives. Audience Segmentation Tools – Mailchimp allows real estate professionals to segment contacts by location, price range, and property type, enabling more targeted messaging than one-size-fits-all broadcasts.

Mailchimp Pricing:

Free plan includes up to 500 contacts and 1,000 monthly email sends Essentials: $13/month for 500 contacts with basic automation Standard: $20/month for 500 contacts with advanced automation and A/B testing Premium: $350/month for 10,000 contacts with advanced segmentation

Learn more about Mailchimp

Constant Contact

Best For: Real estate professionals prioritizing user-friendly interfaces and industry-specific email templates

Key Constant Contact Features:

Real Estate Template Library – Constant Contact offers dozens of professionally designed templates specifically for property listings, market reports, and client newsletters, streamlining campaign creation. Event Marketing Integration – The platform includes built-in tools for promoting open houses and client events, complete with registration management and automated reminder emails. List Growth Tools – Constant Contact provides sign-up forms and landing pages that help real estate agents grow their contact database through website integration and social media promotion.

Constant Contact Pricing:

Lite: $12/month for 500 contacts with basic email features Standard: $35/month for 500 contacts with automation and event marketing Premium: $80/month for 500 contacts with advanced features and SEO tools 60-day free trial and 30-day money-back guarantee

Learn more about Constant Contact

ActiveCampaign

Best For: Growing brokerages requiring sophisticated automation and detailed lead scoring capabilities

Key ActiveCampaign Features:

Advanced Automation Workflows – ActiveCampaign enables complex, multi-step nurture sequences that respond to specific behaviors like property page visits, price range searches, and email engagement patterns. Predictive Lead Scoring – The platform assigns scores to contacts based on engagement and behavior, helping real estate teams prioritize high-intent buyers and sellers for immediate follow-up. Conditional Content Blocks – ActiveCampaign displays different property listings within the same email based on recipient preferences, creating personalized experiences without building multiple campaign versions.

ActiveCampaign Pricing:

Lite: $29/month for 1,000 contacts with basic automation Plus: $49/month for 1,000 contacts with CRM and advanced automation Professional: $149/month for 2,500 contacts with predictive sending Enterprise: Custom pricing with dedicated support

Learn more about ActiveCampaign

BombBomb

Best For: Real estate agents leveraging video to build personal connections and showcase properties

Key BombBomb Features:

Simple Video Email Creation – BombBomb allows agents to record and send personalized video messages directly through email, creating face-to-face connections that text-only emails cannot achieve. Video Tracking Analytics – The platform notifies agents when recipients watch their videos and tracks engagement metrics, enabling timely follow-up when prospects show interest. Mobile Recording App – BombBomb provides a mobile application that lets real estate professionals record and send video emails from property locations, offering authentic, on-site perspectives.

BombBomb Pricing:

Core: $36/month (billed annually) Core + Copilot: $56/month (billed annually) Enterprise: Custom pricing

Learn more about BombBomb

Benefits of Email Marketing Software for Real Estate

Email marketing software solves critical challenges that real estate professionals face daily:

Automated Lead Nurturing – Real estate email platforms maintain consistent contact with prospects throughout extended buying and selling timelines, ensuring agents remain top-of-mind without requiring manual follow-up for every lead. Personalized Property Matching – Modern email marketing tools deliver customized property recommendations based on client preferences, search behavior, and budget parameters, increasing relevance and engagement compared to generic listing blasts. Email marketing has an average conversion rate of 1.4% in real estate, outperforming many other digital channels. Scalable Client Communication – Email automation enables individual agents and small teams to communicate with hundreds or thousands of contacts simultaneously, providing large-brokerage capabilities without proportional staffing increases. eXp Realty uses HubSpot to communicate with more than 90,000 agents across 24 global locations through a single unified platform. Performance Tracking & Optimization – Real estate email platforms provide detailed analytics on open rates, click-through rates, and property interest patterns, allowing agents to refine their messaging based on data rather than guesswork. Relationship Maintenance at Scale – Automated birthday messages, home anniversary notes, and market update newsletters keep past clients engaged for future referrals and repeat business without overwhelming agent schedules.

7 Important Features for Real Estate Email Marketing Software

When evaluating email marketing platforms for real estate businesses, prioritize these capabilities:

CRM Integration – Seamless connection between email campaigns and contact databases ensures agents can track communication history, property interests, and transaction stages without switching between multiple systems. Property Listing Automation – Tools that automatically generate and distribute emails featuring new listings save significant time and ensure timely market updates reach interested buyers. Behavioral Segmentation – Advanced segmentation based on property type interests, price range, location preferences, and engagement patterns enables highly targeted messaging that resonates with specific buyer or seller profiles. Mobile-Responsive Templates – With over 60% of emails opened on mobile devices, real estate email templates must display property photos and details flawlessly across all screen sizes. 73% of homebuyers use mobile devices to search for properties, making mobile optimization essential. A/B Testing Capabilities – Testing different subject lines, property descriptions, and call-to-action buttons helps real estate professionals optimize campaign performance based on actual recipient behavior. Lead Scoring & Prioritization – Platforms that assign engagement scores help agents identify and prioritize hot leads who are actively searching and engaging with content versus passive contacts. Automated Drip Campaigns – Pre-built nurture sequences for buyer journeys, seller timelines, and past client re-engagement ensure consistent communication without requiring manual campaign launches.

How to Choose an Email Marketing Tool for Real Estate (Step-by-Step)

Follow this structured process to select the email marketing platform that best fits your real estate business:

Step 1: Map your current workflows.

Document how you currently manage client communication, property marketing, and lead follow-up processes. Identify pain points like manual follow-up tasks, difficulty tracking client property interests, or time-consuming campaign creation that an email platform should solve.

Step 2: Identify must-have features.

Determine which features are non-negotiable for your business model. Solo agents might prioritize ease of use and templates, while growing brokerages often require CRM integration, team collaboration tools, and advanced automation capabilities.

Step 3: Compare ease of use and team fit.

Evaluate platform interfaces to ensure your team can effectively use the tools without extensive training. Request demos or free trials to test campaign creation, automation setup, and reporting interfaces before committing.

Step 4: Check cost at scale.

Calculate total costs as your contact database grows. Some platforms offer attractive entry pricing but become expensive at higher contact volumes, while others provide better value for growing businesses.

Step 5: Choose a flexible platform — like HubSpot.

Select a platform that grows with your business and integrates with other tools in your marketing stack. HubSpot provides real estate businesses with email marketing, CRM, landing pages, and analytics in a unified platform, eliminating the need to connect multiple disconnected tools. Real estate businesses, such as Havenpark Communities, closed 6,000 deals and decreased deal cycle time-to-close by 51% using HubSpot's integrated platform between 2019 and 2021.

How to Create Email Marketing Campaigns for Real Estate

1. Define your campaign objective.

Establish clear goals for each campaign — whether generating open house attendance, promoting new listings, nurturing long-term buyer relationships, or soliciting seller leads—before designing content or selecting recipients.

2. Segment your audience strategically.

Divide your contact database into meaningful groups based on factors like buyer versus seller status, price range interests, neighborhood preferences, and stage in the transaction process to ensure relevant messaging.

3. Design mobile-optimized templates.

Create email templates that showcase property images beautifully on smartphones and tablets, with clear calls-to-action that are easy to tap and text that remains readable without zooming.

4. Personalize property recommendations.

Use available data about client preferences, past property views, and stated interests to curate property selections that feel hand-picked rather than mass-distributed, increasing engagement and response rates.

5. Automate follow-up sequences.

Build automated workflows that send timely follow-up messages after open houses, property inquiries, or listing alerts, maintaining momentum without requiring manual sends for every interaction.

6. Test and refine your approach.

Continuously test subject lines, send times, content formats, and calls-to-action, using performance data to optimize future campaigns for higher open rates and conversions.

Frequently Asked Questions

What is the best email marketing tool for real estate?

HubSpot stands out as the best email marketing tool for real estate businesses because it combines email automation with CRM capabilities, lead scoring, and property listing management in a single platform. Real estate professionals using HubSpot benefit from integrated tools that track every client interaction from initial email engagement through transaction close, eliminating data silos between marketing and sales activities.

What features should I look for in email marketing tools for real estate?

Real estate email marketing tools should include CRM integration for client relationship tracking, automated property listing distribution, behavioral segmentation for targeted messaging, mobile-responsive templates, lead scoring to prioritize hot prospects, and drip campaign capabilities for long-term nurturing. Advanced platforms also offer A/B testing, video email integration, and detailed analytics showing which properties generate the most interest.

Is HubSpot good for real estate?

HubSpot excels for real estate businesses of all sizes. The platform provides real estate agents and brokerages with email marketing, contact management, deal pipeline tracking, and reporting tools that work together seamlessly. HubSpot's free tier offers sufficient functionality for individual agents getting started, while paid tiers scale to support large brokerages with complex automation needs. Avison Young increased CRM adoption from 23% to 90% in four months using HubSpot, now tracking 95% of North American revenue on the platform. Havenpark Communities decreased deal cycle time-to-close by 51% and closed 6,000 deals between 2019 and 2021 using HubSpot's integrated marketing and sales workflows.

How much does email marketing software for real estate cost?

Email marketing software for real estate ranges from free plans suitable for new agents to enterprise solutions costing several thousand dollars monthly. Entry-level options like HubSpot‘s free plan, Mailchimp’s free tier (up to 500 contacts), and Constant Contact ($12/month) serve individual agents and small teams. Mid-tier solutions like ActiveCampaign ($29-$149/month) and BombBomb ($36-$56/month) offer more advanced automation. Growing brokerages should budget $50-$500 monthly depending on contact volume and feature requirements.

Can email marketing help real estate agents generate more leads?

Email marketing generates real estate leads through consistent nurturing of prospects, automated property alerts that keep agents top-of-mind, and strategic content that positions agents as market experts. Real estate professionals using email marketing maintain relationships with past clients who become referral sources, re-engage cold leads through targeted campaigns, and convert website visitors into qualified prospects through email capture and follow-up sequences. TenantBase achieved 3x revenue growth year-over-year using HubSpot's email marketing and CRM capabilities.

Meet HubSpot, the Top Email Marketing Software for Real Estate Companies

HubSpot provides real estate professionals with comprehensive email marketing tools that integrate seamlessly with contact management, deal tracking, and analytics capabilities. The platform enables agents and brokerages to scale their marketing efforts without sacrificing personalization or relationship quality.

Key HubSpot Features for Real Estate:

Unified CRM & Email Platform – HubSpot eliminates the need to sync data between separate email and contact management systems, giving real estate teams complete visibility into every client interaction, property interest, and deal stage. Smart Property Recommendation Automation – The platform delivers personalized property listings based on client behavior and preferences, ensuring every email feels curated rather than generic. Lead Scoring & Pipeline Management – HubSpot assigns engagement scores to contacts and tracks their progress through customizable deal pipelines, helping real estate teams prioritize high-intent prospects and forecast closings.

Avison Young increased CRM adoption from 23% to 90% in four months by implementing HubSpot's CRM Platform, consolidating four separate CRMs while tracking 95% of North American revenue. Havenpark Communities closed 6,000 deals, increased deal volume by 100%, and decreased deal cycle time-to-close by 51% using HubSpot between 2019 and 2021. Real estate businesses using HubSpot improve lead response times through automated workflows that trigger immediate follow-up when prospects engage with property listings or submit inquiry forms.

Ready to see how HubSpot can transform your real estate marketing? Get started with HubSpot today or explore HubSpot for Real Estate.