Marketings

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Costco Marketing Strategy Explained: Campaigns Behind Its Global Success

Costco Marketing Strategy Explained: Campaigns Behind Its...

Costco’s annual revenue for the first 8 months of 2023 is $242.29B, which is 6.76%...

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VCCP wins Ikea's creative account

VCCP wins Ikea's creative account

The review kicked off last year and was handled directly by the brand.

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World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

World Cup kick-off draws 7.7 million as ITV 'breaks record...

Audience is ITV's highest peak of the year so far.

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Jägermeister Orange becomes the surprise at a birthday party

Jägermeister Orange becomes the surprise at a birthday...

The campaign, launching Jägermeister's new product, was created by The Midnight...

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Gigaclear ad puts 'The Giganaut' in a tizz as he oversees engineers

Gigaclear ad puts 'The Giganaut' in a tizz as he oversees...

Campaign was created by The Gate.

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Nike’s 'Rip the script' to become longest ad ever to air on ITV

Nike’s 'Rip the script' to become longest ad ever to air...

More than six minutes of commercial air time booked for Nike's 2026 World Cup film.

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Simplyhealth Group appoints Mediaplus UK

Simplyhealth Group appoints Mediaplus UK

Ledger Bennett was the incumbent on the account.

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Why OpenAI advertising matters – and how it could change the advertising industry

Why OpenAI advertising matters – and how it could change...

The ad industry is moving away from making your brand visible to making sure it's...

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Campaign wins best online B2B brand at AOP Awards for fifth year in a row

Campaign wins best online B2B brand at AOP Awards for fifth...

Judges praise “industry-leading publication that has delivered all-round success”.

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Hastings Direct unveils knight-bot mascot in first work by Anomaly

Hastings Direct unveils knight-bot mascot in first work...

Anomaly won the account from VML last year.