Marketings

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Google adds features to Video Reach and Video View campaigns

Google adds features to Video Reach and Video View campaigns

YouTube and Google Ads will get expanded metrics to help advertisers gain more insight...

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Pinterest expands international campaign insights

Pinterest expands international campaign insights

The platform launched a markets view element to help businesses get better insights...

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TikTok partners with Madonna for ‘Confessions II’

TikTok partners with Madonna for ‘Confessions II’

The app will launch activations and events including an in-app live preview with...

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WhatsApp prompts users to choose a username ahead of update

WhatsApp prompts users to choose a username ahead of update

In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated...

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TikTok launches branded minidramas

TikTok launches branded minidramas

The platform wants to tap into the popularity of these popular episodic shorts by...

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Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush: AI visibility or traditional SEO?

Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility...

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What is AI search optimization? (& why marketers should care)

What is AI search optimization? (& why marketers should...

AI search optimization is the practice of improving brands’ odds of being cited...

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Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today

Apple Marketing Strategy & Campaigns: What Brands Can Learn...

Apple is no doubt one of the greatest technological brands of our century, meaning...

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Instagram tests more algorithm controls

Instagram tests more algorithm controls

The app’s Your Algorithm is getting new access points and features, but the experiments...

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Trump threatens tariffs over EU digital taxes

Trump threatens tariffs over EU digital taxes

In a recent post on Truth Social, the U.S. president vowed to impose 100% tariffs...