Marketings
Meta launches new group-focused Forum app
The app separates Facebook Group activity into its own platform.
TikTok announces expanded partnership with Universal Music...
The deal will help to facilitate expanded discovery for UMG artists in the app.
YouTube updates unique reach calculation, adds music for...
The updated metric aims to better account for CTV, which often has multiple viewers...
LinkedIn shares video creation tips based on platform trends
LinkedIn has shared tips on posting frequency and video content.
X looks to improve its incentives for original creators
The moves will also help X to clean up its data streams which power its AI projects.
McDonald’s Marketing Strategy: Why It’s Still the King...
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s...
TikTok partners with Paul McCartney for album launch
The former Beatle is releasing “The Boys of Dungeon Lane” alongside a premiere event...
Pitch Update: Honda, Just Eat, Jaguar Land Rover, Carlsberg,...
Campaign's weekly round-up of pitches, reviews and account wins.
Pepsi Marketing Strategy: Iconic Campaigns and the Taste...
Renowned all over the world, Pepsi is definitely a necessary component of people’s...
Pick of the Week: Andrex relieves childbirth poo anxieties
The campaign has been made by FCB London (now known as AMV BBDO).
