Ad Age Best Places to Work 2024—how will your company stack up?

U.S. advertising employment last month reached its highest level since 2001, and stock in agency giant Omnicom Group this week scored an all-time high. The ad business is thriving (despite nagging worries of a recession). How will your company recruit and retain the talent it needs?

If you think your company is among the best, prove it to employees and prospects by entering Ad Age Best Places to Work 2024.

Ad Age’s annual list recognizes 50 companies in advertising and marketing that lead the pack in culture, benefits and employee development.

The deadline to register is Aug. 11. An employer questionnaire and employee survey will be sent after that. Winners will be notified in November. Ad Age will publish the list of winning companies in January 2024.

The Ad Age Best Places to Work 2024 ranking will be produced by Best Companies Group, a research firm specializing in identifying and recognizing great places to work.

Build a better workplace: Benchmarking and insights

The ranking is important, but the Ad Age Best Places to Work program has benefits that extend beyond that ranking.

Specifically, companies that participate in the Ad Age Best Places to Work 2024 competition are able to purchase Best Companies Group’s Insights Report package.

The Insights Report package includes access to an interactive online portal with detailed and downloadable data, charts and graphs from the employee engagement and satisfaction survey.

The package also includes employee and employer benchmark reports from the Ad Age Best Places to Work program, allowing your organization to compare results to your peers.

As part of the Insights Report package, Best Companies Group will share its comprehensive assessment of your firm’s performance, identifying strengths and weaknesses, according to what employees have to say, with a goal of helping your company build a better workplace.

Want to know more? Below, we have answers to the most frequently asked questions. Additional details can be found at AdAge.com/BPTW.

What is the Ad Age Best Places to Work program?

Ad Age Best Places to Work is an annual awards program honoring 50 companies that stand out for their workplace practices, programs and benefits.
 
The winners will reflect the highest overall scores based on an analysis of questionnaires submitted by employers and survey responses from employees.
 
Best Companies Group will conduct the surveys, analyze the data and determine the winners.

What kinds of companies are eligible?

The Ad Age Best Places to Work 2024 competition is open to agencies, ad tech firms, data and research firms, brand or corporate marketing departments or groups and marketers’ in-house agencies.
 
See more about eligibility criteria here.

Can companies based outside the U.S. and Canada enter?

A company must have headquarters in North America (U.S. and Canada); or have a North America (U.S. and Canada) headquarters or main office if its world headquarters is outside of North America.

How does the process work?

Best Companies Group conducts a simple yet thorough company assessment, consisting of an employee survey and employer questionnaire, designed to gather detailed information about a workplace.
 
The employee survey includes a set of statements that employees respond to (from “strongly disagree” to “strongly agree”) along with some open-ended and demographic questions. This makes up 75% of the overall score. The questionnaire will be sent to participating companies’ employees in September. 
 
The employer questionnaire covers a company’s policies, practices, benefits and demographics. This makes up 25% of the overall score. The employer questionnaire will be sent to participating companies in August.

Winners will be notified in November.

How much does it cost to enter?

Registration for Ad Age Best Places to Work 2024 is $499.

When is the deadline?

The deadline to register for Best Places to Work is Friday, Aug. 11. More details on the timeline can be found at AdAge.com/BPTW.

When will the Best Places to Work 2024 winners be announced?

Ad Age will publish the list of winning companies in late January 2024.

Where can I learn more?

You can find out more about Ad Age Best Places to Work 2024 here.