Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.

Troov Troov
Dec 22, 2023 - 21:03
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Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry

Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.

by Jessica Heygate

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