Marketings

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New Balance activation celebrates sole of London

New Balance activation celebrates sole of London

The work was created by Exposure.

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YouTube updates branded content sourcing and disclosures

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some...

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WhatsApp adds bill payment in India

WhatsApp adds bill payment in India

App owner Meta has been working to create a messaging platform similar to China’s...

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Unstoppable Reach: Inside Monster Energy Marketing Campaigns that Conquered the Market

Unstoppable Reach: Inside Monster Energy Marketing Campaigns...

Monster Energy campaigns hit a bit differently. You’ve probably had a moment where...

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Kerrygold appoints Born Social as global social agency of record

Kerrygold appoints Born Social as global social agency...

Appointment follows four-way pitch.

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Change Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry News

Change Gems and GPTs Into Skills, Train Autonomous AI Employees,...

Friday is almost here! Before you unplug, here's one last round of insights and...

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Is AI Making It So Anyone Can Run Effective TikTok Ads?

Is AI Making It So Anyone Can Run Effective TikTok Ads?

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning...

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X Money will be the only payout option for U.S. creators

X Money will be the only payout option for U.S. creators

The platform announced that users taking part in its Original Content Rewards and...

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Is the industry running dry on fresh thinking?

Is the industry running dry on fresh thinking?

As a growing number of brands revives former taglines, and other ads show similarities...

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What high-citation brands do differently in AI search: The 2026 AEO playbook

What high-citation brands do differently in AI search:...

Answer engine optimization is disrupting search as we know it. What once was predictable...