Classifields ads
Adobe uses AI to speed up marketing mix modeling
Process that takes months is reduced to weeks, becoming practical for more marketers...
Reese's signs first NIL deals with athletes named ‘Reese’
A dozen football players will make up the roster.
Burger King reimagines 1970s ‘Have it Your Way’ jingle...
Behind the fast food chain’s marketing strategy to put a new spin on historical...
Heinz partners with vampire influencer to promote 'Tomato...
To celebrate the limited-edition Halloween product, Heinz taps E.J. Marcus, who...
Ad Age’s 2023 Creativity Awards—see the full juries
First deadline is Nov. 2; the lineup includes leaders from Deutsch LA, Droga5, Google,...
Stagwell acquires Wolfgang; Doner names a new chief creative...
Stagwell bought a minority stake in Los Angeles-based Wolfgang in 2019.
Connected TV—how to engage audience seamlessly
5 ways to take advantage of the features and functionalities the platform offers.
Limited-time offer marketing strategy—what brands need...
The link between consumer interest and expenditure is not inevitable if companies...
Executives are backing away from ESG as recession risks...
More than eight of 10 global CEOs anticipate a recession within the next 12 months,...
VideoAmp launches second-by-second TV measurement as marketers...
BET tests measuring by seconds to help analyze custom audiences for P&G and...
How midterm political ad spending could hit a record $9...
Kantar/CMAG's updated political media ad spending totals for 2022 midterms.
How Meta reset brand safety controls on Facebook and Instagram
Meta has a new plan to show brands exactly where their ads appear in the feed.
Why Gatorade is getting into the gummies business
The PepsiCo-owned brand continues its innovation push as it fends off new competitors...
What ad-supported streaming TV needs to know to keep on...
Major streamers, including Amazon, are investing in solutions that take traditional...
Watch Pepsi’s ‘Footloose’ remake
The soda brand jumps on TikTok-fueled renewed interest in the movie with a modern...
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HSBC poaches Goldman Sachs veteran for North Asia Global...
Hong Kong-based Christina Ma replaces Dai Kitamura, who will leave the bank in November...
