Digital advertising: the saviour of the linear TV downturn?

Broadcasters are trying to steer their business models towards digital ad revenues but roadblocks are slowing them down.

Koichiko Koichiko
Feb 15, 2024 - 21:03
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Digital advertising: the saviour of the linear TV downturn?

Broadcasters are trying to steer their business models towards digital ad revenues but roadblocks are slowing them down.

by Robin Parker

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