Forget Newton. It’s time for quantum marketing
Marketers are stuck in a Newtonian mindset – obsessed with precision, linearity and control. But today’s consumers behave more like quantum particles: unpredictable, entangled and shaped by context. It’s time to shift the model.
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Marketers are stuck in a Newtonian mindset – obsessed with precision, linearity and control. But today’s consumers behave more like quantum particles: unpredictable, entangled and shaped by context. It’s time to shift the model.
by Ben Essen
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