Marketings

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How to Use Customer-Centric Marketing to Increase E-commerce Sales

How to Use Customer-Centric Marketing to Increase E-commerce...

What makes a business’s success sustainable? Is having a steady capital flow and...

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Why Keyword Intent Matters & How It Leads to Higher Search Rankings

Why Keyword Intent Matters & How It Leads to Higher Search...

A lot of marketers are guilty of paying too much attention to keyword volumes and...

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

How I Built a $75M Newsletter: My Top Tips to Make Yours...

I started Morning Brew during my senior year at the University of Michigan while...

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British Airways ad uses unhappy ending to showcase 'London's fastest airport'

British Airways ad uses unhappy ending to showcase 'London's...

The campaign was by Uncommon Creative Studio.

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Lidl launches batch-cooking series on Channel 4

Lidl launches batch-cooking series on Channel 4

The six-part series aims to highlight cost- and time-saving tips.

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Pets at home hands CRM business to Oliver

Pets at home hands CRM business to Oliver

Pitches for the account took place last year.

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Tesco marks 30 years of Clubcard with a tale of two couples

Tesco marks 30 years of Clubcard with a tale of two couples

The campaign was created by BBH London.

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Burberry releases star-laden, romcom-inspired campaign

Burberry releases star-laden, romcom-inspired campaign

Ads were made in-house and by Lane & Associates.

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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to...

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The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits

The Sustainability Mandate: How Sustainable Marketing Drives...

Consumers increasingly care about sustainability, and sustainable marketing practices...