Marketings

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Rightmove appoints Neverland to creative account

Rightmove appoints Neverland to creative account

Review kicked off earlier this year under new CMO Matt Bushby.

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Transport for London’s latest campaign helps crack down on public transport abuse

Transport for London’s latest campaign helps crack down...

New creatives will run across TfL’s rail and bus network to equip travellers with...

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MG OMD wins VisitBritain global planning contract

MG OMD wins VisitBritain global planning contract

The agency, and sister OMD agencies across the world, will provide communications...

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Pitch Update: John Lewis, Lego, Rightmove, VisitBritain, Eurostar, William Hill and more

Pitch Update: John Lewis, Lego, Rightmove, VisitBritain,...

Campaign rounds up the latest pitch news.

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The True Value of Content in Advertising (plus 4 Examples)

The True Value of Content in Advertising (plus 4 Examples)

Content in advertising is an essential part of growing your customer acquisition....

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

How Benefit Segmentation Will Take Your Marketing Campaigns...

If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand...

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Product Classification: What It Is & Its Impact on Marketing Efforts

Product Classification: What It Is & Its Impact on Marketing...

Product classification is key to uncovering the reasons behind your consumers' buying...

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Microsoft Launched Its AI-Powered Bing Image Creator - What That Means for Marketers

Microsoft Launched Its AI-Powered Bing Image Creator -...

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing...

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WPP snaps up influencer marketing agency Goat

WPP snaps up influencer marketing agency Goat

Goat has worked with clients including Dell, Beiersdorf, Meta, Tesco, Uber and Electronic...

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Dentsu UK&I’s attention trading tool to help clients reduce carbon costs

Dentsu UK&I’s attention trading tool to help clients reduce...

The product’s latest feature will help clients understand the carbon costs of their...

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MRM’s John Treacy joins Zeal as executive creative director

MRM’s John Treacy joins Zeal as executive creative director

Treacy left MRM in the summer of 2022.

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Global agency groups 2022 report card: ‘Another record year'

Global agency groups 2022 report card: ‘Another record...

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted...

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Lego Group builds towards global media review

Lego Group builds towards global media review

IPG Mediabrand agency Initiative currently handles media buying and planning.

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5 Content Marketing Challenges Everyone Has To Face

5 Content Marketing Challenges Everyone Has To Face

From finding and snaring an audience to managing your content calendar, see what’s...

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The Power of Deliverability and Marketing Automation for Agencies: Why You Can’t Ignore Email Marketing

The Power of Deliverability and Marketing Automation for...

Every digital agency eventually faces two core struggles: driving consistent customer...

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AI, Omnichannel and Personalisation: The 3 Digital Marketing Trends for 2023

AI, Omnichannel and Personalisation: The 3 Digital Marketing...

eCommerce has transformed at lightning speed this decade—and digital marketing isn’t...