McDonald’s knows it should be thanking fans, not customers – and I’m lovin’ it

Playing on the brand's own fandom by connecting it to others is the pinnacle of advertising.

Lynk Lynk
Aug 18, 2023 - 21:04
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McDonald’s knows it should be thanking fans, not customers – and I’m lovin’ it

Playing on the brand's own fandom by connecting it to others is the pinnacle of advertising.

by Matt Michaluk

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