Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025,...
BigThink
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that won’t fly. “These platforms are becoming more sophisticated in their own ways,” says Brown. That means understanding each one’s unique features, strengths, and weaknesses — and tailoring your strategy accordingly — is more important than ever. In our Social Media Marketing Trends report, we asked 1,100+ social media professionals about the social media platforms they use most in 2025. We also tapped experts to weigh in on the ones that are losing steam, and the trends determining how marketers can optimally reach their audiences and customers across this digital ecosystem. Table of Contents In 2025, it’s no secret that quick videos are dominating — I recently wrote about this short-is-king surge among social media entrepreneurs. Turns out, short-form video is the top format among social media marketers more largely, who’ve determined it has the highest ROI. It’s also the area in which they plan to increase the most investment in 2025 — when compared to other focuses like images, UGC, and live streaming — with 75% planning to keep their current investment level and 17% planning to increase theirs. The number one way marketers are using AI is for content creation — specifically for assistance with tasks like writing copy, creating images, and generating ideas from scratch. According to HubSpot findings, about 56% of marketers are using AI to...![The 2025 State of Social Media Trends [Free Report]](https://no-cache.hubspot.com/cta/default/53/3dc1dfd9-2cb4-4498-8c57-19dbb5671820.png)
2025 Social Media Trends
1. Short-form is dominating.
2. AI is being leveraged for content creation.
Unlock HubSpot's Exclusive Research & Content Library - Free Access
Please in order to proceed
The Future of Social Media [Research]: What Marketers Need to Know in 2025
Social Media Engagement: How to Make Your Brand the Life of The Digital Party
The 7 Types of Social Media and Pros & Cons of Each (Research)
Social Media's Role in Reshaping Online Shopping, According to Retailers
Social Media Marketing Mastery: How to Turn Likes into Loyal Customers
15 Best Social Media Organization Tips and Tricks for Managers
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
![Best Social Media Marketing Courses to Take Online [Free & Paid]](https://knowledge.hubspot.com/hubfs/ft-smm.webp)
Best Social Media Marketing Courses to Take Online [Free & Paid]
Social Media Basics: A Checklist Every Marketer Needs
