The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

From Fenty Hair’s immersive takeover at Selfridges to L’Oréal Paris’ festival tour, beauty pop-ups are redefining brand engagement.

JimMin JimMin
Jan 30, 2025 - 21:03
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The beauty pop-up boom: the new ‘big day out’ for Gen Z and Gen Alpha beauty consumers

From Fenty Hair’s immersive takeover at Selfridges to L’Oréal Paris’ festival tour, beauty pop-ups are redefining brand engagement.

by Chelsea Mtada

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