Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
![Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/003-Troy-Ruhanen.jpg)
The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.
by Maisie McCabe
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/OMC/003-Troy-Ruhanen.jpg)
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