Viva Cruises woos UK operators with new sales office

Düsseldorf-based river cruise operator Viva Cruises has appointed Four Agency as its UK sales office to woo British operators.

Four Agency’s specialist travel team has been tasked with encouraging more UK tour operators to feature and sell Viva Cruises itineraries.

The new sales role is in addition to the current PR consultancy services that Four Agency has undertaken for the river cruise operator since the end of 2019.

Andrea Kruse, chief operating officer of Viva Cruises, said: “After more than three successful years working with Four as our UK PR agency, we are delighted to be also partnering with them on the sales front.

“Not only are they very familiar with our product but their sales and trade track record is second to none.”

Viva Cruises was founded in 2018 as the first river cruise of Swiss shipping company Scylla AG.

It now boasts an eight-ship fleet sailing on major European rivers, including Viva One and Viva Two (pictured) – its two own build ships.

Rob Wilson, head of sales and marketing, travel, at Four Agency, commented: “VivaCruises has a truly differentiated product for the UK traveller, offering pleasant all-inclusive cruises to some of Europe’s most popular destinations – with a laid-back atmosphere and high-quality food and wine.

“Our role will include contacting UK tour operators and trying to get them ‘on board’ and sell the premium Viva Cruises product.”

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