What is WPP Media?
The Campaign Podcast asks a simple question to the world's biggest media buying arm, dissecting the holding company's moves from the last few months.
MikeTyes
The Campaign Podcast asks a simple question to the world's biggest media buying arm, dissecting the holding company's moves from the last few months.
The Campaign Podcast: What is WPP Media?Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging as WPP Media. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.
In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency brands into a single P&L, got rid of agency specific jobs titles and begun making roles redundant around the world. More recently, WPP's chief executive Mark Read announced on Monday (9 June) he was stepping down.
In this episode of The Campaign Podcast, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is "simpler".
Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.
Further reading:
‘Something’s gone horribly wrong’: new chair faces calls to ‘fix’ WPP at AGMWPP launches data solution Open Intelligence'We know that we have to be simpler': Brian Lesser lays out Group M plansGroup M axes global agency CEO roles in major centralisation push
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register Now
