16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release

Plus, how the star decided to roll out her new music.

Apr 20, 2024 - 21:03

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16 brands react to Taylor Swift’s ‘Tortured Poets Department’ album release

Taylor Swift has finally released her latest album, “The Tortured Poets Department,” and the fans and brands are foaming at the mouth for a chance to get in on the action.

At midnight, the singer announced on social media the release of her new album and, two hours later, surprised fans with news of 15 extra songs — making it a double album.

The world has spent the last 12 hours reacting and dissecting each and every lyric for any Easter eggs the mastermind singer has written between the lines.

Swift also officially joined Threads at the witching hour to announce the launch of TTPD. Those who are among the first people to share Swift’s initial post get a custom badge based on her new album's artwork that they can display on their Threads profile.

The artist teamed with TikTok for exclusive in-app features on her new music, just a week after her music returned to the platform following a 10-week hiatus due to a licensing dispute between the app and Universal Music Group.

In less than 12 hours, the double album became Spotify’s most streamed album in a single day in 2024 so far, Billboard reported. Spotify also said on Thursday that the album’s countdown page broke its record for most pre-saves.

Prior to Thursday night, the singer teased snippets of lyrics and album art on social media, including an in-person installation library in Los Angeles.

Brands, monuments, apps and TV networks have all taken to social media to show their support and love for Swift’s latest creation as they’ve done in the past for almost anything the singer does from her “seemingly ranch” condiment choices, her expected Super Bowl attendance – and her travel to get there – to her baking skills.

Here’s what some brands are saying about TTPD.